An Orca Pod in Winnipeg? Immersive AR Experience “Critical Distance” Launches at Manitoba Museum for Ocean Week 2025

Treaty 1 Territory, Winnipeg, MB – May 28, 2025 — Nature Canada and the Manitoba Museum invite media to an exclusive preview of Critical Distance, a groundbreaking augmented reality (AR) experience that immerses visitors in the world of the endangered Southern Resident Killer Whales of the Salish Sea on Canada’s West Coast.

Launching its Canadian tour in Winnipeg for Ocean Week 2025, Critical Distance transports visitors into the Salish Sea, home to a pod of endangered orcas known as the Southern Resident Killer Whales. Through social augmented reality, audiences follow eight-year-old Kiki and her family as they navigate the challenges of underwater noise and declining salmon stocks – threats driven by human activity.

The experience makes an emotionally powerful case for ocean conservation by blending technology and storytelling. Produced by Vision3, Critical Distance is going on tour with Nature Canada, in association with the Alliance of Natural History Museums of Canada.

Following the AR experience, Nature Canada invites visitors to join the movement to protect Canada’s ocean by connecting directly with ocean conservation experts through a “Ask the Experts” interaction. Visitors can ask whatever they want about the orcas, the threats to the Salish Sea, or the ocean in general. And they will receive real answers from experts including Indigenous elders, marine scientists, and nature advocates.

“It’s like sending fishy letters to Santa.” – Scott Mullenix, Exhibit Director, Nature Canada

MEDIA PREVIEW DETAILS

Date: Tuesday, June 3, 2025

Time: 9:00 am

Location: Manitoba Museum, 190 Rupert Avenue, Winnipeg

Opportunities:

• Experience the Critical Distance AR presentation
• Interview Nature Canada’s ocean conservation experts in-person
• Hear remarks about the national tour (including why we launched it thousands of kilometres from the coast)
• Light Refreshments

The following experts will be available for media interviews:

Adam Olsen  (SȾHENEP)
Lead Negotiator and Member, Tsartlip First Nation (W̱JOȽEȽP)

Julia Laforge
Protected Areas Policy Manager, Nature Canada, Ottawa

Rebecca Brushett 
Marine Planning and Engagement Coordinator, Ecology Action Centre, Corner Brook and Halifax

Representatives from Vision3, Nature Canada, The Alliance of Natural History Museums of Canada, and Manitoba Museum will also be available for comment.

Note: The AR experience contains flashing lights and loud sounds. It is recommended for visitors aged 10 and up.

Learn more about Critical Distance in the provided video, courtesy of Microsoft: click here.

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To RSVP or request interviews, please contact:

Scott Mullenix

Communications Director
Nature Canada
Media@NatureCanada.ca | 613.366.4776 (call or text)

Brandi Hayberg

Manager of Marketing & Communications
Manitoba Museum
BHayberg@ManitobaMuseum.ca | 204.988.0614