Lake Winnipeg: Shared Solutions recently won a Summit International Award for its Lake Winnipeg Watershed Simulator. Out of more than 5,000 submissions from 24 countries, NGX Interactive and The Manitoba Museum were named a Gold Award winner in the 2014 Summit Creative Award® competition for the creative work on the Lake Winnipeg exhibit.
The Summit Creative Award (SCA) recognizes and celebrates the creative achievements of small and medium sized advertising agencies worldwide with annual billings under $30 million. Celebrating its 20th year, the SCA has firmly established itself as the premier arbiter of creative excellence for firms of this size and has become a coveted honor.
“Working with The Manitoba Museum and Aldrich Pears and Associates on this groundbreaking interactive storytelling experience was very fulfilling for NGX Interactive,” says Thomas Hepburn, Vice President, NGX Interactive. “We were able to stretch both creative and technical boundaries and the results are astounding!”
“It’s great to see that niche areas like science exhibitions have found a place in these mainstream international awards,” says Scott Young. “And it’s great to be recognized for the science communication work we do, and the expertise that NGX brought to the project.”
The centerpiece of Lake Winnipeg: Shared Solutions, is a high-tech computer simulation of the Lake Winnipeg watershed, allowing visitors to make decisions which affect the health of the lake. As lake stewards, visitors must decide which problems to tackle, and which solution has the desired effect.
“It’s not only about improving the lake,” says Scott Young, Manager of Science Communications and Visitor Experiences and the project leader for Shared Solutions. “Every decision has a cost, both in terms of economic impacts but also in the ‘social capital’ of the province – how happy people are with your choices.”
This year’s panel of international judges for SCA included:
Howard Alport, Principal, Brandimage – United States
Ilan Geva, Professor/Creative Director, Ilan Geva and Friends – United States
Fred Lebhart, President & CEO, efelle media – United States
Jack Adamson, Senior Creative, Crackerjack – Canada
Gautam Nath, Vice-President, Balmoral Multicultural Marketing – Canada
Mark Kamachi, Creative Director, ADMAKI – Canada
Luke Li, Art Director, 360i – United States
Curtis Wolowich, Creative Director, Agency59 – Canada
Augusto Correia, Integrated Creative Art Director, Artplan – Brazil
Marcus Enstrom, Creative Director, FaPa Familjen Pangea Advertising – Sweden
Josh Levine, Founder, CEO, Alexander Interactive – United States
Parveen Panwar, CEO, PMI 5 Media – United States
Marcelo Lopes, Principal, Marcelo Lopes Design – Brazil
Michael Mrakovcic, Executive Creative Director, Interact – Australia
Juan Pablo Valencia, Creative Director, Contrapunto/BBDO – Russia
Floor Wijburg, COO, W&I Consultants – Sweden
Entries in 20 major categories are judged against a stringent set of standards. During its blind judging, the Board of Judges search for and identify innovative and creative concepts, strong executions and the ability to communicate and persuade. Winners were selected in a wide-range of categories from print and broadcast to, emerging and social media.
“Winning a Summit Creative Award is a significant accomplishment in ones career. With vetted judges, tough judging criteria, blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition,” said Jocelyn Luciano, Executive Director for the Summit International Awards. “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”
This year’s SCA creative competition included companies from the following 24 countries: Australia, Austria, Brazil, Canada, Denmark, Germany, Hong Kong, Hungary, India, Japan, Malaysia, Mexico, New Zealand, Republic of Korea, Romania, Singapore, Slovakia, Sweden, Switzerland, Trinidad and Tobago, Turkey, United Arab Emirates, United Kingdom and the United States.
The Summit organization was founded in 1994. It annually conducts the Summit Creative Award, the Summit Marketing Effectiveness Award and the Summit Emerging Media Award. Additional information about the Summit International Awards organization, its competitions and winning firms can be found on their website at www.summitawards.com.