The Exciting Evolution of the Manitoba Museum
Manitoba Museum Introduces a New Brand and Graphic Identity
Winnipeg, MB (March 30, 2021): Today, the Manitoba Museum unveils its new visual identity and rebranding to better align with its transformative evolution.
“This rebranding is an outward reflection of the work and the many changes that have been going on within the Museum,” says Willow Krauchi, Director of Marketing, Sales & Programs. “We are pleased to launch our new brand identity as our doors have reopened and the public is able to see the transformation of many spaces, including the completion of our Bringing Our Stories Forward Capital Renewal Project.” The Renewal Project saw the transformation of more than 50% of the Museum Galleries with special attention to updating the stories of Indigenous Peoples and Newcomers to Canada.
The Manitoba Museum initiated the review and evaluation of its brand several years ago, as the Bringing Our Stories Forward Capital Renewal Project began. Designed by a Winnipeg firm, Winslow Creative, the new graphic identity and positioning features a stylized letter ‘M’ reaching out to reflect the Museum’s welcoming approach to making connections and sharing the stories of Manitoba. “Experiences at the Museum are a journey, engaging emotionally and intellectually, creating memories and connections that last a lifetime. The new visual identity will act as a contemporary and flexible backdrop to all aspects of the Museum’s wide range of digital and traditional marketing and communications offerings.”
These are unprecedented times of change and the Museum is engaging with new audiences daily in innovative ways. Virtual Museum field trips and new digital marketing initiatives were launched over the past year. For this well-known cultural institution, the flexibility of the new brand allows the Museum to continue to evolve and resonate with its many visitors. Krauchi adds, “We’re thrilled to be able to invite Manitobans and the world back to the Museum for awe-inspiring experiences of Manitoba’s diverse human history and natural sciences.”