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Manitoba Museum First Museum in Canada to Receive Imagine Canada Accreditation

Winnipeg, MB (June 23, 2017): At its Annual General Meeting last night, the Manitoba Museum announced that it has achieved prestigious accreditation from the Imagine Canada’s Standards Program – the first museum in Canada to do so. This announcement was complimented by the report that 2016-17 marks the 25th consecutive balanced budget for the Museum. It was a remarkable year and the Museum maintained its financial health thanks to sound financial management, continued increases in donations and sponsorship, a 35% growth in Museum memberships, and an increase in admissions revenue.

The Imagine Canada accreditation positions the Manitoba Museum within a growing community of more than 220 organizations dedicated to operational excellence. The accreditation certifies that the Museum meets a Canada-wide set of shared standards for charities and nonprofits designed to strengthen practices in five fundamental areas: board governance, financial accountability and transparency, fundraising, staff management, and volunteer involvement.

“Earning Imagine Canada’s accreditation took two years of diligent work and establishes the Museum as part of a regulated community of nonprofit organizations that engage Canadians, help those in need, enhance quality of life, build knowledge, strengthen public policy, and contribute to economic prosperity,” says Scott Craig, Manitoba Museum Board Chair. “This endorsement establishes a very high level of credibility and trust with funders, donors, partners, staff and volunteers.”

“Transparency and responsible fiscal management have positioned a strong and trustworthy brand for the Museum,” says Claudette Leclerc, Executive Director and CEO of the Manitoba Museum. “Our track record and the Imagine Canada accreditation will serve the Museum as we strive to complete our Capital & Endowment Campaign in support of the $19 million Bringing Our Stories Forward project to ensure the Museum remains relevant for future generations of Manitobans.”

Over the past year the Museum’s total outreach engaged 674,000 visits through various channels, including 76,524 students for curriculum-based programs, and 54,112 complimentary visits through the Access for All community initiative designed for individuals who live in challenging circumstances and would not otherwise be able to attend. Offering real value, especially for families, Museum memberships increased 35% from 11,774 to 15,469 members.

The year also saw step 1 of the Capital Renewal Vision, the Alloway Hall Expansion & Renewal project being completed on time and on budget, in March of 2017. The success of this project was due to continued investment by the Province of Manitoba, the Government of Canada and The Winnipeg Foundation, as well as the conscientious team that provided project oversight: Manitoba Accommodation Services Division of the Department of Finance, Bockstael Construction, Stantec, the Manitoba Centennial Centre Corporation and the Manitoba Museum.

Since the Museum could not host a travelling blockbuster exhibit with Alloway Hall under construction, the Museum took an innovative approach combining new exhibits and programs to keep visitors engaged. Highlights of the year included two permanent installations: the Museum Galleries added the award-winning Pliosaur Exhibit in the Earth History Gallery (supported by the Dino Dig Discovery Room) and the Science Gallery opened the new makerspace, Brickyard, Build with Lego Bricks. Temporary exhibits included Terry Fox: Running to the Heart of Canada, Legacies of Confederation: A New Look at Manitoba History (the Museum's Canada 150 exhibit), and the NASA Moon Rock. Adult programming continued to grow in popularity as the Museum hosted a number of sold-out evening events including Surviving the Apocalypse, and Speaker Series event, Finding the Erebus. The Museum also successfully piloted the new program We Are All Treaty People, a program designed to respond to the Calls to Action set forth by the Truth & Reconciliation Commission.

The Museum Board of Governors for 2017-2018 are: Scott Craig, Chair; James E. Cohen, Vice-Chair; Bob Brennan, Treasurer; Jeoff Chipman, Past-Chair; Nancy Anderson; Dave Angus; Linda Burch; Loren Cisyk; Charles Henaire; Marina James; Maureen Matthews; Fred Mazepa; Penny McMillan; Hubert Mesman; Sherry Smith; Jackie Wild; and Claudette Leclerc, Executive Director and CEO (ex-officio).

The Manitoba Museum is a charitable, nonprofit organization. The Province of Manitoba is its primary benefactor – but the Museum must secure 50% of its operating budget through earned revenue and fundraising initiatives. The Museum would not be sustainable without admissions, memberships, donations, sponsorships, and the invaluable work of over 300 volunteers.
About Imagine Canada’s Standards Program

Imagine Canada works alongside charitable sector organizations – and often in partnership with the private sector, governments and individuals in the community – to ensure that charities and nonprofits continue to play a pivotal role in building, enriching and defining our nation. The goals of Imagine Canada’s Standards Program are to increase the transparency of charities and nonprofits, and to strengthen public confidence in individual organizations and the sector as a whole.

Peer-review Process and Compliance
Our policies and procedures in the five areas of compliance were evaluated by a group of volunteers from the sector, and were found to be compliant with the Standards Program. Accredited organizations are required to complete full reaccrediation on a five-year basis. Compliance during the accreditation period is monitored through an annual process that requires organizations to submit evidence demonstrating selected standards are being met.

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About the Manitoba Museum - The Manitoba Museum is the province's award-winning heritage and science centre. It is unique in its combination of human and natural history themes and renowned for its vivid portrayal of Manitoba’s rich and colourful history, Planetarium shows, and Science Gallery exhibits. The Museum features immersive dioramas, multi-dimensional interpretation, science and astronomy education, and quality school and community programs. The Museum has collected and protects over 2.8 million artifacts and specimens, including the Hudson's Bay Company Museum Collection. 
For more information, contact:
Debra Fehr, Director of Marketing, Sales and Programs
Manitoba Museum
(204) 988-0638
dfehr@manitobamuseum.ca

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